Websites & Digital
Statewide Benefits Digital Outreach
A digital outreach program that connects veterans to enrollment online.
12 Weeks
#006
The Challenge
What this work set out to solve
Guide veterans from first awareness to completed enrollment with a digital path that removes friction at every step.
The Audience
Who we needed to reach
Veterans across the state who can enroll online but drop off when the digital path gets confusing.
Strategy & Approach
How we approached it
We aligned landing pages, ads, and email so the message stayed consistent from the first impression through the final form.
Each step was measured and tuned to reduce drop-off, keeping the focus on completed connections rather than clicks alone.
Deliverables
What we delivered
Outcomes
What changed as a result
A consistent message from first impression to final form
Less drop-off at each step of the path
Focus kept on completed connections, not just clicks
These are qualitative outcomes. Detailed metrics for engagements like this one are shared in conversation, where we can speak to the specifics responsibly.
Related Services
The capabilities behind this work
Ready to build something like this?
Tell us about the veterans you serve and where outreach is falling short. We'll map the fastest path to reaching more of them.